KFMBC CEO Details Government Support for 50-Fils Bread and Expansion Plans
KUWAIT CITY, Oct 1: Mutlaq Al-Zaid, CEO of the Kuwait Flour Mills and Bakeries Company (KFMBC), confirmed that the stable price of Arabic bread at 50 fils is entirely dependent on government support. KFMBC is committed to stabilizing commodity prices as required by the government, even as the company’s daily bread production volume ranges between 4.5 and 5 million pieces.
Maintaining Quality and Market Position
Al-Zaid noted that the secret to maintaining KFMBC’s quality standards—despite having food prices that are low compared to other countries—is an integrated production process. This process includes strict adherence to standards and certifications, the use of high-quality raw materials, and consistent quality maintenance.
The demand for KFMBC’s products is high due to their lower prices compared to imported goods while maintaining high quality. Al-Zaid stressed that KFMBC is fully capable of ensuring self-sufficiency in basic products for the local market and has internal strategic plans focused on product development.
School Initiative and Expansion
The company recently launched a unique initiative to introduce its products into public school cafeterias. This year, KFMBC provided baked goods and juices through a buffet system in three schools, aiming to offer a different model that allows students to access healthy and balanced meals. Although there are approximately 900 government schools in Kuwait, Al-Zaid affirmed the company’s readiness to expand the program if requested, which would necessitate the involvement of other entities.
KFMBC is also moving forward with retail expansion through specialized “boutiques,” having opened new branches in areas like Yarmouk, Saad Al-Abdullah, and Fahad Al-Ahmad. This expansion also involves introducing new products, most notably coffee.
The CEO concluded by stating that the company is continuously introducing innovative products that keep pace with global trends. KFMBC’s products are currently available in Riyadh, Saudi Arabia, with plans for further regional and international expansion within the Gulf region.
