A new rule has been put into place by the Telecommunications Authority in an effort to improve user experience and lessen illicit financial communications. The rule states that all service providers and approved public telecommunications networks have to make sure that the caller’s name is shown on all incoming calls. All smartphones will automatically activate this feature; consumers won’t need to change any settings or pay extra for it.

Before deploying the caller identification function, service providers must apply to and receive clearance from the Communications and Information Technology Regulatory Authority in order to comply with the regulations. They have to set up their technical systems and network settings in accordance with global standards and protocols so that the caller’s name appears. Before the feature is operational, they also need to get the Authority’s approval and run tests to make sure it is of high quality.