The Public Authority for Industry has declared that the “Made in Kuwait” campaign will launch tomorrow and run through February 22 in an effort to increase public awareness and support for domestic products. With the cooperation of over 70 local factories, the campaign seeks to give a comprehensive promotional awareness for Kuwaiti goods and products.
Acting Director General of the Industry Authority Mohammed Al-Adwani told Kuwait News Agency (KUNA) that the goal of the campaign is to foster a sense of patriotism toward goods made in the country. The major goal is to improve national product marketing and promotion in a variety of industries, including the food, electrical, and industrial sectors.
Al-Adwani emphasized that the campaign’s strategic goal goes beyond only increasing public awareness; it also seeks to educate people about the importance and caliber of domestic manufacturing goods. The exceptional quality and adherence to the highest recognized standards of these products, he stressed, should encourage citizens to prioritize local industries for their purchases.
To reach a wide range of people and residents, promotional displays for national goods and products will be held in three strategic sites. Avenues Mall from February 4 to February 8 and Assima Mall from February 11 to February 14 are two of these sites. Furthermore, from February 5 to February 22, the Public Authority for Industry and the Ministry of Education will work together to deliver the campaign in over thirty schools for both boys and girls, spanning different governorates and educational levels.
Al-Adwani emphasized that this program is in line with the Public Authority for Industry’s 2035–2040 State of Kuwait strategic plan. He expressed gratitude to the Ministry of Education, commercial buildings, Kuwaiti industries, and Authority staff for their cooperative efforts, and he reaffirmed their shared commitment to presenting a favorable picture of Kuwaiti industry. Gifts and samples of national products will be given out as part of the effort to improve public perception and promote broader engagement.